AI-Powered Business Management
Run your business with confidence. Every process, tracked and transparent.
Inloop Runway brings AI-powered lifecycle management to growing teams — from contracts and CRM to finance and hiring.
14
Business Modules
100%
Audit Trail
5 min
To Onboard a Module
1
Platform for Every Team
The Problem
Growing teams outgrow spreadsheets — but enterprise software is overkill.
Contracts live in email. Deals are tracked in spreadsheets. Nobody knows who approved what or when. The process exists — it's just invisible, manual, and scattered across tools.
No Single Source of Truth
- Contracts in email threads
- Deal status in personal spreadsheets
- Approvals via chat messages with no audit trail
Manual Processes Slow Teams Down
- Status chasing consumes hours every week
- Handoffs get dropped between teams
- Reporting requires manual data assembly
Compliance Blind Spots
- NDAs expire without notice
- No record of who signed what
- Audit requests become fire drills
"If you can't see the state of your business in real time, you can't run it."
Platform Highlights
Every business object has a lifecycle. Runway makes it visible.
FOSM Lifecycle Engine
100%
Audit-logged state transitions · Zero manual tracking
What it is
Every business object — contract, deal, invoice, NDA — has declared states, events, and guards. Nothing moves without a record.
How it works
State machines enforce valid transitions. Guards prevent premature moves. Side-effects trigger emails and notifications automatically.
Why it matters
Every change is timestamped, actor-attributed, and immutable. Your audit trail builds itself.
"No more 'who approved this?' — the log answers every time."
AI Bots & Conversational Queries
14+
Business modules · All queryable via natural language
What it is
Configurable AI bots with function-calling access to your live business data — CRM, contracts, invoices, projects, and more.
How it works
Ask in plain English. The bot queries your data in real time via a secure, sandboxed tool layer and responds with context.
Why it matters
Your team gets instant answers without dashboards or reports. The bot does the lookup.
"Ask the bot. It knows your pipeline, your contracts, your payroll."
Business Modules
14 modules. One platform. Everything connected.
Every module shares the same audit log, the same AI layer, and the same lifecycle engine.
◎
CRM & Deals
Contacts, companies, and deal pipeline — with full lifecycle tracking from lead to closed.
Contacts · Deals · Companies
◈
Contracts & NDAs
Draft, send for signature, track partial signing, and store executed agreements — with a full audit trail.
Signing · Templates · Digital Assets
▲
Finance
Invoicing, expense reports, pay runs — all lifecycle-managed with approval workflows baked in.
Invoices · Expenses · Payroll
◇
People & Projects
Projects, time entries, leave requests, hiring pipelines — tracked from start to finish.
Projects · Time · Leave · Hiring
Also included
Vendors · Inventory · Knowledge Base · OKRs · Inbox · Partnerships
Every module is toggle-able · Enable only what your team needs
How It Works
Model once. Run forever.
Define your lifecycle, fire events, and let the platform handle the rest — logging, notifications, AI context.
Step 1
Model
Define states, events, guards, and side-effects for each business object
Outputs
Lifecycle definition · State machine · Guard rules
Step 2
Operate
Fire events via UI or API · Guards enforce rules · Side-effects run automatically
Outputs
State transitions · Email notifications · Audit entries
Step 3
Query
Ask AI bots questions · Run Blazer reports · Filter by state across all modules
Outputs
Real-time answers · Dashboards · Exports
Step 4
Improve
Behaviour analytics detect friction · Auto-generated feedback tickets surface issues
Outputs
Improvement tickets · Heatmaps · Self-healing loop
The FOSM Principle · Every Transition is a First-Class Event
We don't store state. We record every change that led to it.
A transition is only recorded when all four conditions are true:
The event is valid from the current state.
All guards pass — preconditions are met.
An actor is attributed — human, bot, or system.
The transition log entry is written atomically with the state change.
Who It's For
Built for teams scaling from 2 to 50.
●
Founders & Operators
Running a business where the processes exist but aren't tracked. Runway makes your operating model visible and auditable.
◎
Operations Leaders
Responsible for contracts, vendor relationships, and team workflows. Need a single place where everything is tracked and nothing falls through.
◈
Finance & Legal Teams
Managing NDAs, invoices, and expense approvals. Need lifecycle enforcement, approval trails, and instant auditability.
◇
Growing Teams (5–50)
Beyond spreadsheets. Not ready for enterprise ERP. Need modular, lightweight tooling that grows with the business.
▲
AI-Forward Organisations
Want AI bots that can actually answer questions about your business data — not just summarise documents.
○
Remote & Distributed Teams
Needing async visibility into deals, contracts, and projects without requiring everyone to attend a status meeting.
"The process exists. It's just invisible, manual, and scattered."
Runway makes the operating model explicit — and queryable by AI.
Why Inloop Runway
Not another CRM. Not another project tool. A unified business operating system.
How Runway compares
One log. One AI layer. Every module connected to the same audit trail.
Lifecycle Engine
FOSM
not just CRUD
Every object has states, events, and guards. Transitions are validated and logged — not just saved.
Audit Trail
Immutable
built-in, always on
Every state change records who, what, when, and from where. No extra configuration needed.
AI Integration
Native
not bolted on
AI bots have function-calling access to live business data. Ask about any module in natural language.
Modular
14 modules
enable what you need
Turn modules on or off from Admin. Start with CRM and contracts. Add payroll when you're ready.
Self-Improving Platform
The platform observes its own usage and improves itself.
Behaviour analytics track every page view and FOSM transition. A background job analyses patterns — bounce rates, navigation loops, failed transitions — and automatically creates feedback tickets when friction is detected. Your software gets better without you asking.
User feedback
Floating feedback widget on every page · Bugs, features, UX issues
Behaviour analytics
Page views, dwell time, navigation patterns — all recorded
Auto-analysis job
Detects friction, error hotspots, and stuck flows · Creates tickets automatically
Ready to start?
No lengthy demos. Just a quick onboarding call.
Get in touch to see Inloop Runway in action. We'll walk you through the lifecycle engine, the AI bots, and how to configure it for your team.
AI-powered business management · FOSM lifecycle engine · 14 modules · Built for teams of 2–50